Partnerships In Your Business | 01-22-15

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Partnerships are so important in your photography business!! I’m not talking about a partner in your business, but rather a partner in the form of a Lab. For me, if you ask who is my number one partner in my business, I will tell you H & H Color Lab. In this video, I tell how important it is to surround your business with great partners.

The has been around for almost 25 years. We have over 2,000,000 posts. This video was released on the Pro4uM over 3 years ago, can you imagine what we have been talking about since.

Join our little community and let us help you become the best photographer you can be!

Quality Photography Education | 01-21-15

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There is nothing like the education you get when you physically attend a photography event. One of the very best examples of this is at SYNC. This is one of the best shows out there. The energy, the electricity, it is great!!! Nothing beats face to face education. Sure learning some things here on YouTube or Facebook is great. But face to face is still THE BEST!!! Then follow that up with interaction on the Pro4uM is the way to go!!! Here my views and feelings in this video.

The Pro4uM is all about Quality Professional Photography  Online Education. We want to help you become the very best Professional Photographer you can be.

Let us help you and your career!

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Bundling For More Profit | 01-20-15

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When it comes to professional photography and selling what we do to clients, it is obvious that things have seriously changed. People used to want all kinds of things from us. However today, people are wanting less and less of the products that we sell. The single greatest thing that it seems people want are digital files for posting to social media. In this video I discuss the concept of selling those digital files bundled with other things that people want. Thanks for watching my videos.

The Business is There | 01-19-15

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I do lots of thinking when I’m driving, I solve so many problems. It is obvious that the photography business is much different than it used to be. Is there business to be had in our profession? YES there is!!!! However, I have noticed that even in tv shows that they do not hire a pro photographer like they used too. So, people, the general public do not hire photographers like they used to too. But if we are great at what we do, we can find business. I just did it, while I was at the SYNC convention. Getting business is now more of a creative process. You have to THINK of ways of finding business, being aggressive, and using the skills that we have. We have to be very creative at what we have the ability to do. Think along the lines of how can I hustle up work. Doing whatever it takes to get and find that work.

This video was released over 3 years ago on the Pro4uM, a community of professional photographers from all over the world. We have over 2,000,000 posts and we here to help you become the best photographer you can be.

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Take a day off | 01-18-15

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This short video was done 3 years ago as a personal project. My goal was to make a movie everyday for 1 year. It ended up be ing 2 years. The point of this video was to encourage everyone to take a day off.

Take a Day Off. That could be you do a little golf trip. Enjoy this little fly over a golf course as you ponder what you can do. Put it on your calendar if necessary. Take a break, enjoy some play, if necessary, put it on your calendar and schedule it.

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Nick Porcaro | Pro4uM Success Story | Making a Million Dollars

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Nick Porcaro Success Story Pro4uM

This is the Pro4uM Success Story of Nick Porcaro. As told by him!

This is the Success Story of Nick Porcaro: Ten years ago I was a complete noob to photography and someone I met at a local photography meeting suggested I should check out the ‘Kirk is a nut,’ she told me, ‘but you won’t believe how much you’ll learn in a short amount of time!’

So I plunked down my money and began to read every post I could. I was amazed at how much sharing was going on! And of course I was seeing some incredible work from some incredible photographers.

I spent the next six months reading through old posts and trying to keep up with the newer stuff. Eventually I worked up the nerve to start asking some questions and attended a workshop one of the 4um members was hosting. At the workshop I got to meet some fellow Pro4uM members and spent a weekend building long lasting friendships and filling my brain with all kinds of information.

Not too much later I was photographing my first senior client and worked up the nerve to post some of my initial work. I received a bunch of helpful, constructive criticism about posing, lighting, composition and all kinds of stuff I didn’t even know I needed to know. Stuff I still think about on shoots 10 years later.

But the comment that stuck with me most was Kirk’s. He said, ‘You’re going to make a million dollars in this business’. I laughed to myself reading his comment and showed it to my wife. She laughed harder than I did.

Now, ten years later, I’m about to pass the million dollar mark in total sales since inception some time later this year. If you told me when I first subscribed to the, people would spend a million dollars on my photography, I would have said you were nuts. But here I am. I did it. And it’s all thanks to everything I learned on the and from Kirk, who told me I’d do it.

Nick Porcaro
nFocus Photos

Thank YOU NICK!!!!! Here are some samles of the kind of work Nick does and what he has learned from the and why his such a great Success Story.

Nick Porcaro Pro4uM Success Story Making a Million DollarsNick Porcaro Pro4uM Success Story Making a Million DollarsNick Porcaro Pro4uM Success Story Making a Million DollarsNick Porcaro Pro4uM Success Story Making a Million DollarsNick Porcaro Pro4uM Success Story Making a Million DollarsNick Porcaro Pro4uM Success Story Making a Million Dollars

Nicks Work is Stunning!

As you can see from this Success Story, and from the work that Nick is putting out, he actually did what I said he would do all those years ago. WHY is that the case? Well his success story give it away. He was willing to try, and willing to put in the work.

Are you a struggling Professional Photographer? Have you been trying to connect the dots and get to the point where you and your family can rely on professional photography as a way of making a comfortable living for yourself? The Pro4uM is probably the missing puzzle piece.

Let’s face it, Professional People make whatever they are doing look easy. Have you ever watched a Professional Quarterback, or Golfer, or any sport do what they do? They make it look like ANYONE can do it. But the fact of the matter is that it’s just not that simple. Professionals need to be coached, taught, helped to become the very best that they can be. This is where the Pro4uM comes in.

Have you ever heard the expression, “…iron sharpens iron”? This is what the Pro4uM is. It is a collection of Trained, experienced Professional Photographers from all over the world. Our goal is to make each other better.

The Pro4uM boasts over 2,000,000 posts. It has been around for almost 25 years. That is long, long before their ever was a thing called Facebook Groups. We have a whole bunch of Success Story just like this one of Nick. Do you want to be the next?

The Pro4uM has a very elaborate “Searching” system to allow you to seek out the instruction you are looking for. Do not muddle through Facebook Groups HOPING to find a little nugget or 2. Hoping to be logged in just at the right time when you hope there will be someone talking about something that is going to help you.

Join the Pro4uM today and become the very best Professional Photographer that you can be. WE want to help you with your education and we want you to lean all there is to know about Professional Photography.

Making a Million Dollars is NOT impossible. You could be the next Success Story.

If you think that making a Million Dollars is totally impossible, let me help you see how it really is not that difficult to do. You could be our next Success Story!

Let’s break this down to a 12 year goal. So we divide 1 Million by 12 and we end up with just over $83,000 a year. If you again divide that up into 12 months, you now have $6,944 a month as a goal. This will get you to 1 Million dollars in just 12 years.

OK, see my logic? You have to do this one step at a time. So, how do we get to roughly $7000 a week? Well, first of all, your photography better be good! You have to get close to $2000 a week to pull this off. The better the photography, the better your chances of success.

My first piece of advice if you are going to pull this off is to carefully examine your pricing. I’m pretty sure that if you are just starting out, or maybe if you have been in the business for some time, you are probably pricing your photography too cheap! So, just this one little tip could literally double what you are currently making in Professional Photography.

We have a ton of other advice that is currently on the Pro4uM! So why not take this opportunity to join our family of experts and become the best that you can be.

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Pro4uM SYNC Pizza Party | 01-17-15

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Pro4uM SYNC Pizza Party. We love having Pro4uM Parties. This party was during the 2015 SYNC Convention in Destin Florida. We had access to a special “Party House” so we had the party there. It was an amazing time to get to know each other and to interact with fellow photographers from all over the country. Why not consider joining our community of Professional Photographers. We always have a January Special for joining!!!!

Models On The Beach | 01-16-15

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This video was shared on the Pro4uM over 3 years ago as part of a 1 year long project to make a video every day! I ended up doing it for 2 years. Check it out and just imagine what we have been talking about on the Pro4uM that you have missed out on!!!

The Pro4uM is a Professional Photography Education Website. It has been around for almost 25 years. LONG before their ever was a Facebook Group! We have over 2,000,000 posts. So, if you are struggling with your career or you want to learn professional photography. This is the place for you.

Come join our little community of professional photographers!


Thank You Notes | 01-15-15

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Do you send off Thank you Notes? Sometimes it is the SIMPLEST things that define good business, bad business, and GREAT BUSINESS. In the course of your lifetime, I’m sure that you personally have received several nice thank you notes in the mail from a friend or family member, or a business.

HOW DID THAT MAKE YOU FEEL? Not doubt you are like me in that it made you feel super special. You may have even kept that note and filed it away with important papers. That is just how special these Thank You Notes were to you.

Now, Imagine you do that kind of customer service with your customers? What If you started sending out nice hand written “Thank You Notes”? What do  you think the results of that would be?

Bad business people do not worry about that kind of thing. Good Business People will do it from time to time. But GREAT Business people do it all the time. Imagine how that would celebrate you from your competition!!!!

NOW, when I say thank you notes, I’m not talking about something you email to a client, or something that you text out to them. I’m talking about a nice card, with a cool photo on it, and then a hand written message. A personal message that tells them how you feel about them and the business they gave you.

In the future, starting to day, if you were to do that with every client, you would be a GREAT Business person! So consider this from now on if you are interested in making a difference in your business.

This video and article was released on the Pro4uM 3 years ago. Those that did what it said and took the advice have much stronger business today than they did 3 years ago. Can you imagine what we have been talking about since then?

You can be a part of our community and family too! Join us now while we are running some specials to join!

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Catch Up Day | 01-14-15

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Catchup Day sometimes needs to be scheduled. You literally have to get up at DARK :30 in the morning and then just catch up! Get it all done and then you will have happy customers!

This video was made back in 2015. It was released to the Pro4uM back then. Please consider joining our family of Pro Photographers!