It is important that you advertise your business. An example is Google. Back in the day, we used to send thousands and thousands of dollars on yellow page advertising. Why do we not do the same with something like Google? I have started doing this and it has been paying off huge dividends!!!!
There are so many other advertising concepts and ways to get the word out about your business. Many of them are actually free. When we discuss things on the Pro4uM, it is always focused on how we can make each other better. That is why we have over 2,000,000 posts from photographers from all over the world. YOU SHOULD JOIN!